Marketing a new product : its planning, development, and control

Author(s)

• Hisrich, Robert D.
• Peters, Michael P.

Bibliographic Information

Marketing a new product : its planning, development, and control

Robert D. Hisrich, Michael P. Peters

Benjamin/Cummings Pub. Co., c1978

Note

Includes bibliographies and indexes

• NCID: BA18117497
• ISBN:
  • 0805341021
• LCCN: 77084070
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Menlo Park, Calif.
• Pages/Volumes: ix, 358 p.
• Size: 25 cm
• Classification:
  • LCC : HD69.N4
  • DC : 658.8
• Subject Headings:
  • LCSH : New products
  • LCSH : Product management
  • LCSH : Marketing