Mediating the message : theories of influences on mass media content
Author(s)
Bibliographic Information
Mediating the message : theories of influences on mass media content
Longman, c1991
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Provides a comprehensive review of the functions and factors which influence media content decisions. It analyzes research in this area and evaluates the theoretical perspectives typically used in these studies in an attempt to establish a new theory of media content.
Table of Contents
- Studying influences on media content
- beyond processes and effects
- analyzing media content
- patterns of media content
- influences on content from individual media workers
- influence of media routines
- organizational influences on content
- influences on content from outside of media organizations
- the influence of ideology
- linking influences on content to the effects of content
- building a theory of news content.
by "Nielsen BookData"
