Strategic advertising : a practitioner's handbook

Author(s)

• Corstjens, Judy

Bibliographic Information

Strategic advertising : a practitioner's handbook

Judy Corstjens

Nichols Pub., 1990

Note

Includes index

Details

• NCID: BA18120108
• ISBN:
  • 0893973629
• LCCN: 89026474
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: ix, 216 p.
• Size: 25 cm
• Classification:
  • LCC : HF5805
  • DC20 : 659.1/11
• Subject Headings:
  • LCSH : Advertising -- United States
  • LCSH : Strategic planning
  • LCSH : Advertising -- Research -- United States