Mass advertising as social forecast : a method for futures research

著者

• Fowles, Jib

書誌事項

Mass advertising as social forecast : a method for futures research

Jib Fowles

Greenwood Press, 1976

注記

Bibliography: p. [127]-149

Includes index

内容説明・目次

内容説明

Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.

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詳細情報

• NII書誌ID(NCID): BA18120549
• ISBN:
  • 0837185955
• LCCN: 75035344
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Westport, Conn.
• ページ数/冊数: x, 153 p.
• 大きさ: 22 cm
• 分類:
  • LCC : HN59
  • DC : 659.1/9/309173
• 件名:
  • LCSH : Social prediction
  • LCSH : United States -- Social conditions -- 1960-
  • LCSH : Advertising -- United States