Mass advertising as social forecast : a method for futures research

Author(s)

• Fowles, Jib

Bibliographic Information

Mass advertising as social forecast : a method for futures research

Jib Fowles

Greenwood Press, 1976

Note

Bibliography: p. [127]-149

Includes index

Details

• NCID: BA18120549
• ISBN:
  • 0837185955
• LCCN: 75035344
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Westport, Conn.
• Pages/Volumes: x, 153 p.
• Size: 22 cm
• Classification:
  • LCC : HN59
  • DC : 659.1/9/309173
• Subject Headings:
  • LCSH : Social prediction
  • LCSH : United States -- Social conditions -- 1960-
  • LCSH : Advertising -- United States