Marketing concepts and strategies in the next decade

Author(s)

• Rodger, Leslie W.

Bibliographic Information

Marketing concepts and strategies in the next decade

edited by Leslie W. Rodger

Associated Business Programmes Ltd : Distributed by Cassell, 1973

Note

Bibliography: p. [236]-238

Includes index

Details

• NCID: BA18121461
• ISBN:
  • 0304291781
• LCCN: 73179551
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 248 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing