The marketing economy : an analytical approach

Author(s)

• Narver, John C.
• Savitt, Ronald

Bibliographic Information

The marketing economy : an analytical approach

John C. Narver, Ronald Savitt

（Holt, Rinehart and Winston marketing series）

Holt, Rinehart and Winston, c1971

Note

Includes bibliographical references and index

• NCID: BA18121632
• ISBN:
  • 0030788250
• LCCN: 74122547
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 432 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA03809544