Marketing in the 80's : changes & challenges : 1980 educators' conference proceedings

Author(s)

• Bagozzi, Richard P.

Bibliographic Information

Marketing in the 80's : changes & challenges : 1980 educators' conference proceedings

[ed. by] Richard P. Bagozzi ... et al

（Bibliography series / American Marketing Association, no. 46）

American Marketing Association, c1980

Details

• NCID: BA18125203
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xviii, 538 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07399954