Marketing management and strategy formerly Readings in marketing management : a reader

著者

• Kotler, Philip
• Cox, Keith Kohn

書誌事項

Marketing management and strategy = formerly Readings in marketing management : a reader

edited by Philip Kotler, Keith Cox

Prentice-Hall, c1980

Rev. ed

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA18129215
• ISBN:
  • 0135581222
• LCCN: 79021531
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Englewood Cliffs, N.J.
• ページ数/冊数: xii, 432 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.13
  • DC : 658.8
• 件名:
  • LCSH : Marketing -- Management -- Addresses, essays, lectures