Marketing management and strategy formerly Readings in marketing management : a reader

Author(s)

• Kotler, Philip
• Cox, Keith Kohn

Bibliographic Information

Marketing management and strategy = formerly Readings in marketing management : a reader

edited by Philip Kotler, Keith Cox

Prentice-Hall, c1980

Rev. ed

Note

Includes bibliographical references and index

• NCID: BA18129215
• ISBN:
  • 0135581222
• LCCN: 79021531
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xii, 432 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Addresses, essays, lectures