Marketing management in multinational firms : the consumer packaged goods industry

Author(s)

• Wiechmann, Ulrich E.

Bibliographic Information

Marketing management in multinational firms : the consumer packaged goods industry

Ulrich E. Wiechmann

（Praeger special studies in international economics and development）

Praeger, 1976

Note

Bibliography: p. 94-103

Details

• NCID: BA18130597
• ISBN:
  • 0275558509
• LCCN: 75019831
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 103 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : International business enterprises
• Parent Bibliography ID:
  • BA00472659