Marketing research

Author(s)

• Luck, David Johnston

Bibliographic Information

Marketing research

David J. Luck ... [et al.]

Prentice-Hall, c1978

5th ed

Note

Second-4th ed. by D. J. Luck, H. G. Wales, and D. A. Taylor

Bibliography: p. 503-508

Includes indexes

Details

• NCID: BA18131206
• ISBN:
  • 0135576377
• LCCN: 77017170
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xvi, 522 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/3
• Subject Headings:
  • LCSH : Marketing research