Marketing research: a management overview

Author(s)

• Konrad, Evelyn
• Erickson, Rodney
• Babic, Louis J.
• American Management Associations

Bibliographic Information

Marketing research: a management overview

contributors, Louis J. Babic, Jr. ... [et al.] ; editors, Evelyn Konrad, Rod Erickson

American Management Association, c1966

Details

• NCID: BA18131760
• LCCN: 66027859
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 224 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.83
• Subject Headings:
  • LCSH : Marketing research