Marketing research : meaning, measurement, and method : a text with cases

Author(s)

• Tull, Donald S.
• Hawkins, Del I.

Bibliographic Information

Marketing research : meaning, measurement, and method : a text with cases

Donald S. Tull, Del I. Hawkins

Macmillan , Collier Macmillan, c1976

• Collier Macmillan Int. ed.

Note

Includes bibliographies and index

Details

• NCID: BA18132978
• ISBN:
  • 0024217409
  • 0029799902
• LCCN: 75017570
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York,London
• Pages/Volumes: xv, 736 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/35
• Subject Headings:
  • LCSH : Marketing research