Marketing

著者

• Mercer, David

書誌事項

Marketing

David Mercer

Basil Blackwell, 1992

• : pbk

注記

Includes index

内容説明・目次

巻冊次

ISBN 9780631176299

内容説明

"Marketing" is the first international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice including: precision marketing; inner marketing; environmental analysis; conviction marketing; Japanese product development; and standardization/adaptation.

目次

• Marketing research
• consumer behaviour
• the external environment
• positioning
• the product or service?
• new products
• pricing
• distribution
• advertising
• promotion
• selling and sales management
• meetings
• international marketing
• marketing planning.

巻冊次

: pbk ISBN 9780631176312

内容説明

This international textbook is designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice including: precision marketing; inner marketing; environmental analysis; conviction marketing; Japanese product development; and standardization/adaptation.

目次

• Marketing research
• consumer behaviour
• the external environment
• positioning
• the product or service?
• new products
• pricing
• distribution
• advertising
• promotion
• selling and sales management
• meetings
• international marketing
• marketing planning.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA1813930X
• ISBN:
  • 0631176292
  • 0631176314
• LCCN: 91017528
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Oxford, UK ; Cambridge, Mass., USA
• ページ数/冊数: ix, 759 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.13
  • DC20 : 658.8
• 件名:
  • LCSH : Marketing -- Management