Innovations in multinational retailing : IKEA on the Swedish, Swiss, German, and Austrian furniture markets

著者

• Mårtenson, Rita
• Ikea A/S

書誌事項

Innovations in multinational retailing : IKEA on the Swedish, Swiss, German, and Austrian furniture markets

Rita Mårtenson

University of Gothenburg, Department of Business Administration, 1981

注記

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BA18140499
• ISBN:
  • 9172224134
• 出版国コード: sw
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Gothenburg
• ページ数/冊数: x, 458 p.
• 大きさ: 21 cm
• 分類:
  • LCC : HD9773.S84
  • DC19 : 380.1/456841
• 件名:
  • LCSH : Ikea A/S
  • LCSH : Furniture -- Europe -- Marketing
  • LCSH : Export marketing -- Sweden