The economy version of business : gaining the competitive edge

著者

書誌事項

The economy version of business : gaining the competitive edge

Norman M. Scarborough ;"Gaining practical experience" cases by Gerald Graham

Allyn and Bacon, c1992

大学図書館所蔵 件 / 全4件

この図書・雑誌をさがす

注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

An introduction to business that integrates the impact of the global economy on US business, both large and small. Attention is given to the entrepreneurial skills business people need to succeed, and an array of skill building features is provided to foster critical thinking.

目次

  • Part 1 Economic foundations and social responsibility: understanding the world of business
  • social responsibility and business ethics. Part 2 Forms of business enterprise: forms of business ownership
  • entrepreneurship
  • small business and franchising. Part 3 Fundamentals of management and organization: management functions and decision making
  • organizational strategies. Part 4 Managing people and production: motivating and leading employees
  • human resource management
  • labour relations
  • production and operations management. Part 5 Marketing management: marketing management
  • product and pricing strategies
  • promotion strategies
  • distribution strategies. Part 6 Financial resources and strategies: accounting
  • money, banking and other financial institutions
  • financial strategies
  • the securities market
  • risk management strategies. Part 7 Global strategies, the regulatory environment and information management: managing information with computers
  • the role of law and government in business
  • global business strategies.

「Nielsen BookData」 より

詳細情報

ページトップへ