Measuring advertising effectiveness : selected readings

著者

• Wheatley, John J.

書誌事項

Measuring advertising effectiveness : selected readings

edited for the American Marketing Association by John J. Wheatley

（AMA reprint series）

R.D. Irwin, 1969

注記

Articles selected from materials published by the American Marketing Association

Includes bibliographies

• NII書誌ID(NCID): BA18165671
• LCCN: 68054728
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Homewood, Ill.
• ページ数/冊数: ix, 233 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5821
  • DC : 659.1
• 件名:
  • LCSH : Advertising -- Addresses, essays, lectures
• 親書誌ID:
  • BA13075141