Measuring the "qualitative value" of medical journals as advertising vehicles

著者

• Silk, Alvin J.
• Ray, Michael L.

書誌事項

Measuring the "qualitative value" of medical journals as advertising vehicles

by Alvin J. Silk & Michael L. Ray

Marketing Science Institute, 1973

• NII書誌ID(NCID): BA1816727X
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge
• ページ数/冊数: 41 p.
• 大きさ: 28 cm