Measuring the "qualitative value" of medical journals as advertising vehicles

Author(s)

• Silk, Alvin J.
• Ray, Michael L.

Bibliographic Information

Measuring the "qualitative value" of medical journals as advertising vehicles

by Alvin J. Silk & Michael L. Ray

Marketing Science Institute, 1973

Details

• NCID: BA1816727X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge
• Pages/Volumes: 41 p.
• Size: 28 cm