Principles of marketing

Author(s)

• Kinnear, Thomas C.
• Bernhardt, Kenneth L.

Bibliographic Information

Principles of marketing

Thomas C. Kinnear, Kenneth L. Bernhardt

（Scott, Foresman series in marketing）

Scott, Foresman/Little, Brown Higher Education, c1990

3rd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA1816778X
• ISBN:
  • 0673385655
• LCCN: 89027719
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Glenview, Ill.
• Pages/Volumes: 765, 36, 18 p.
• Size: 26 cm.
• Attached Material: 1 floppy disk
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA03764071