Marketing simulation : analysis for decision making

Author(s)

• Brobst, Bob
• Bush, Ronald F.

Bibliographic Information

Marketing simulation : analysis for decision making

Bob Brobst, Ronald F. Bush

Harper & Row, c1983

2nd ed

• pbk.

Note

Rev. ed. of: Marketing simulation / Ronald F. Bush, Bob Brobst. c1979

Includes index

Details

• NCID: BA18186886
• ISBN:
  • 006041104X
• LCCN: 82011942
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: vii, 152 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Simulation methods
  • LCSH : Marketing -- Management -- Simulation methods