Character merchandising

Author(s)

• Noakes, Stephen
• Tate, Nick

Bibliographic Information

Character merchandising

by Stephen Noakes, Nick Tate

Longman, c1987

Note

"A specially commissioned report"

Head of title: Longman intelligence reports

Details

• NCID: BA18203318
• ISBN:
  • 0851213308
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 41 leaves
• Size: 30 cm
• Classification:
  • DC19 : 658.8
• Subject Headings:
  • PRECIS : Marketing. Use of non-human characters