Multinational marketing management

Author(s)

• Keegan, Warren J.

Bibliographic Information

Multinational marketing management

Warren J. Keegan

Marketing Science Institute, 1970

Details

• NCID: BA18229468
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge
• Pages/Volumes: 58 p.
• Size: 28 cm
• Classification:
  • LCC : HF1009.5
  • DC19 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Management