Fund-raising : evaluating and managing the fund development process
著者
書誌事項
Fund-raising : evaluating and managing the fund development process
（Nonprofit law, finance, and management series）
Wiley, c1991
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注記
Includes bibliographical references (p. 241-244) and index
内容説明・目次
内容説明
This guide provides a step-by-step approach to the design, evaluation and management of fund-raising programmes. The author demonstrates how to attract patrons, how to develop long-range and strategic plans, how to measure results against potential and how to raise capital effectively.
目次
- Giving Money to Charity: An American Tradition
- Readiness Tests
- Pyramids Are Built from the Bottom Up
- The Middle Tier: Gifts from Institutions
- The Final Tier: Investment Decisions
- Management of the Fund Development Process
- Appendices
- Selected References
- Index.
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