International business
著者
書誌事項
International business
（Kent series in management）
PWS-Kent Pub. Co., c1992
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
This book takes a managerial approach to multinational companies and looks at social, political and business cultures around the world. The discussions are oriented toward business, rather than towards economics or theory. The text includes examples of "business blunders" that illustrate what to avoid when competing internationally. A four colour acetate map insert shows readers the interrelationship of the world's countries and their economic status.
目次
- Part One: Introduction and Overview: Studying Internationaql Business
- International Business: Its History and Future
- Part Two: The Global Economy
- International Trade Issues
- Balance of Payments and International Monetary Systems
- World Investment Flows
- Part Three: The International Firm's Environment
- The Cultural Environment of International Business
- The Political Environment of International Business
- The Competitive and Technological Environment
- Part Four: Managing an International Business
- Going International: Strategic Decisions
- Implementing International Strategic Decisions
- International Financial Management
- Marketing Management in International Companies
- Operations Management in International Companies
- International Human Resource Management
- Control Issues in International Companies
- The Changing World of International Business.
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