Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium

Author(s)

• Andreasen, Alan R.
• Sudman, Seymour

Bibliographic Information

Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium

edited by Alan R. Andreasen, Seymour Sudman

American Marketing Association, c1976

Note

"The papers in this volume were presented at the ninth Paul D. Converse symposium held at the University of Illinois, May 16-17, 1975."

Bibliography: p. 145-161

Details

• NCID: BA18359146
• ISBN:
  • 0877570736
• LCCN: 76003750
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: ix, 161 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 381
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing -- Social aspects -- Congresses
  • LCSH : Diffusion of innovations -- Congresses