Competitive retail marketing : dynamic strategies for winning and keeping customers
Author(s)
Bibliographic Information
Competitive retail marketing : dynamic strategies for winning and keeping customers
（McGraw-Hill marketing for professionals）
McGraw-Hill, c1992
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Marketing directors, marketing managers, and marketing practitioners.
Table of Contents
- Part 1 Introduction. Part 2 Key issues in marketing strategy: customer orientation
- planning marketing strategy
- the marketing strategy options. Part 3 Understanding the environment: using market research
- environmental research. Part 4 Fitting the company with its environment: acknowledging strengths and weaknesses
- market positioning
- managing change. Part 5 Key issues in managing retail markets: marketing management
- quality
- retail location strategy
- advertising
- press and public relations
- direct marketing.
by "Nielsen BookData"