Global marketing management : cases and readings

著者

• Buzzell, Robert D. (Robert Dow)
• Quelch, John A.
• Bartlett, Christopher A.

書誌事項

Global marketing management : cases and readings

[edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett

Addison-Wesley, c1992

2nd ed

注記

Rev. ed. of: Multinational marketing management. c1988

Includes bibliographical references

'54280'--On spine

• NII書誌ID(NCID): BA18396211
• ISBN:
  • 0201542803
• LCCN: 91027311
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Reading, Mass.
• ページ数/冊数: xi, 751 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF1416
  • DC20 : 658.8/48
• 件名:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies