Global marketing management : cases and readings

Author(s)

• Buzzell, Robert D. (Robert Dow)
• Quelch, John A.
• Bartlett, Christopher A.

Bibliographic Information

Global marketing management : cases and readings

[edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett

Addison-Wesley, c1992

2nd ed

Note

Rev. ed. of: Multinational marketing management. c1988

Includes bibliographical references

'54280'--On spine

Details

• NCID: BA18396211
• ISBN:
  • 0201542803
• LCCN: 91027311
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Reading, Mass.
• Pages/Volumes: xi, 751 p.
• Size: 24 cm
• Classification:
  • LCC : HF1416
  • DC20 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies