Product management : strategy and organization

Author(s)

• Pessemier, Edgar A.

Bibliographic Information

Product management : strategy and organization

Edgar A. Pessemier

（Wiley/Hamilton series in marketing）

J. Wiley, c1977

Note

"A Wiley/Hamilton publication."

Includes bibliographies and indexes

Details

• NCID: BA18422402
• ISBN:
  • 0471682357
• LCCN: 77002337
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Santa Barbara
• Pages/Volumes: xiv, 478 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.15
  • DC : 658.5
• Subject Headings:
  • LCSH : Product management
• Parent Bibliography ID:
  • BA13135844