Product policy and management

Author(s)

• Baker, Michael John
• McTavish, Ronald

Bibliographic Information

Product policy and management

Michael J. Baker, Ronald McTavish

（Macmillan studies in marketing management）

Macmillan, 1976

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA18422559
• ISBN:
  • 0333192877
  • 0333192885
• LCCN: 76372941
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: viii, 181 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.15
  • DC : 658.5
• Subject Headings:
  • LCSH : Product management
  • LCSH : New products -- Management
• Parent Bibliography ID:
  • BA00302240