Product policy and strategy

Author(s)

• Luck, David Johnston

Bibliographic Information

Product policy and strategy

[by] David J. Luck

（Prentice-Hall foundations of marketing series）

Prentice-Hall, [1972]

Note

Bibliography: p. 112-114

Details

• NCID: BA18422730
• ISBN:
  • 0137240880
• LCCN: 74170892
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: ix, 118 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.15
  • DC : 658.5
• Subject Headings:
  • LCSH : Product management
• Parent Bibliography ID:
  • BA0375298X