Product, service, strategy

Author(s)

• Hise, Richard T.

Bibliographic Information

Product, service, strategy

Richard T. Hise

（Priorities in marketing series）

Petrocelli, Charter, 1977

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA1842329X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 305 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.15
  • DC : 658.5
• Subject Headings:
  • LCSH : Product management
  • LCSH : New products
• Parent Bibliography ID:
  • BA18423303