The customer is key : gaining an unbeatable advantage through customer satisfaction

Author(s)

• Lele, Milind M.
• Sheth, Jagdish N.

Bibliographic Information

The customer is key : gaining an unbeatable advantage through customer satisfaction

Milind M. Lele, with Jagdish N. Sheth

J. Wiley, c1991

• : pbk

Details

• NCID: BA18455842
• ISBN:
  • 0471549177
• LCCN: 87021549
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 260 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/12
• Subject Headings:
  • LCSH : Consumer satisfaction