Advertising theory and practice

Author(s)

• Sandage, C. H. (Charles Harold)
• Fryburger, Vernon Ray
• Rotzoll, Kim B.

Bibliographic Information

Advertising theory and practice

C.H. Sandage, Vernon Fryburger, Kim Rotzoll

R.D. Irwin, 1979

10th ed

Note

Includes bibliographical references and index

Details

• NCID: BA18456200
• ISBN:
  • 0256021740
• LCCN: 78070009
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xiv, 695 p.
• Size: 25 cm
• Classification:
  • LCC : HF5823
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising