The relationship between advertising and promotion in brand strategy

Author(s)

• Strang, Roger A.

Bibliographic Information

The relationship between advertising and promotion in brand strategy

by Roger A. Strang, with contributions by Robert M. Prentice & Alden G. Clayt

（Report / Marketing Science Institute, no. 75-119）

Marketing Science Institute, c1975

Details

• NCID: BA18514588
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge
• Pages/Volumes: 138 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951