Relationships between changes in industrial advertising and promotion expenditures and changes in market share

Author(s)

• Farris, Paul

Bibliographic Information

Relationships between changes in industrial advertising and promotion expenditures and changes in market share

by Paul W. Farris & Robert D. Buzzell

（Report / Marketing Science Institute, no. 76-119）

Marketing Science Institute, c1976

Details

• NCID: BA1851573X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge
• Pages/Volumes: v, 26 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951