The competitive organization : managing for organizational excellence
著者
書誌事項
The competitive organization : managing for organizational excellence
（The Henley management series）
McGraw-Hill, c1992
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注記
Includes bibliographies and index
内容説明・目次
内容説明
Examines both innovation and entrepreneurship and why they matter in an increasingly competitive and volatile world and suggests ways in which businesses can utilize available techniques and initiatives to improve their entrepreneurial abilities.
目次
- The competitive model
- the effects of innovation
- the process of innovation
- successful innovators and why some firms fail
- business maturity
- industry assessment
- setting strategic direction
- developing external communications
- maintaining a long term orientation
- identifying, acquiring and using core competencies
- focusing on the customer
- plotting the strategy profile
- empowering people
- building corporate integrity
- involving people in leadership
- motivating a commitment to strategic aims
- plotting the culture profile
- the competitive matrix
- repositioning your business.
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