The practice of marketing

Author(s)

• Runyon, Kenneth E.

Bibliographic Information

The practice of marketing

Kenneth E. Runyon

C.E. Merrill Pub. Co., c1982

Note

Includes bibliographical references and indexes

Details

• NCID: BA18551289
• LCCN: 81084165
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Columbus
• Pages/Volumes: xi, 616 p., [6] p. of plates
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing