Creating demand : powerful tips and tactics for marketing your product or service

書誌事項

Creating demand : powerful tips and tactics for marketing your product or service

Richard Ott ; edited by Martin Snead

Business One Irwin, c1992

  • : pbk.

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注記

Includes index

内容説明・目次

巻冊次

: pbk. ISBN 9780786301690

内容説明

A marketing top-seller now available in paperback. In a technique-oriented style, Ott shows marketers how to set the stage for success, create demand, and sustain it. Marketers will find how to identify what people really want and specific steps for turning those desires into sales. Covers doubling the effectiveness of advertising at no additional costs, getting customers to buy more often using an inexpensive recycling technique, and promoting success to feed future success.
巻冊次

ISBN 9781556235603

内容説明

200,000 advertising and marketing professionals, and countless others in sales, are constantly searching for new ways to stimulate demand for their products or services. In a technique-oriented style, Ott shows marketers how to set the stage for success, create demand, and sustain it.

「Nielsen BookData」 より

詳細情報

  • NII書誌ID(NCID)
    BA18551336
  • ISBN
    • 1556235607
    • 0786301694
  • LCCN
    91013212
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Homewood, Ill.
  • ページ数/冊数
    xvii, 258 p.
  • 大きさ
    24 cm
  • 分類
  • 件名
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