Managing services : marketing, operations, and human resources
Author(s)
Bibliographic Information
Managing services : marketing, operations, and human resources
Prentice Hall, c1992
2nd ed
Available at / 9 libraries
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
A blend of conceptual articles and strategic insights, this book provides an integration of marketing, operations and human resources management functions in service businesses. An instructor's manual is also available.
Table of Contents
- The challenge of services
- understanding services - breaking free from industry tunnel vision
- designing and delivering services
- managing capacity and managing demand
- the search for service quality
- customer service
- the human dimension in services management
- strategy and integration.
by "Nielsen BookData"
