Consumer behavior and marketing action

Author(s)

• Assael, Henry

Bibliographic Information

Consumer behavior and marketing action

Henry Assael

PWS-KENT Pub., c1992

4th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA1855226X
• ISBN:
  • 0534925529
• LCCN: 91037265
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xx, 748 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.3
  • DC20 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Motivational research (Marketing)