Private screenings : television and the female consumer
Author(s)
Bibliographic Information
Private screenings : television and the female consumer
（A camera obscura book）
University of Minnesota Press, c1992
- : hc
- : pb
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Note
An expanded version of issue no. 16, winter 1988, of Camera obscura
Includes bibliographical references and index
Size of pbk., ISBN:9780816620531: 23 cm
Description and Table of Contents
Description
While much research into television has been historical, textual, or empirical, this volume approaches the topic from a sociocultural and feminist perspective, to address important questions from the viewpoint of the audience as well as from that of the industry. The contributors examine the ways in which the television industry seeks to deliver a female audience to its advertisers while inserting itself into women's lives, both at home and in the marketplace - hence the concept of a private screening in which the outside media world is brought into the personal space. The volume analyzes how television delivers "consumption" to its female audience by displaying commodities and lifestyles that attempt to engender an idealized sense of community and how audiences understand television programming and how these programs construct definitions of "femininity".
Table of Contents
- Installing the television set - popular discourses on television and domestic space, 1948-1955, Lynn Spigel
- the spectacularization of everyday life - recycling Hollywood stars and fans in early television variety shows Denise Mann
- the meaning of memory - family, class, and ethnicity in early network television programmes, George Lipsitz
- sit-coms and suburbs - positioning the 1950s homemaker, Mary Beth Haralovich
- "Is this what you mean by colour TV?" - race, gender, and contested meanings in NBC's, Julia Aniko Bodroghkozy
- defining women - the case of Cagney and Lacey, Julie D'Acci
- Kate and Allie -"new" women and the audience's television archives, Robert H. Deming
- all's well that doesn't end - soap operas and the marriage motif, Sandy Flitterman-Lewis
- all that television allows - TV melodrama, postmodernism and consumer culture, Lynne Joyrich
- source guide to TV family comedy, drama and serial drama, 1946-1970, Dan Einstein, Nina Leibman, Randall Vogt, Sarah Berry, Jillian Steinberger, and William Lafferty.
by "Nielsen BookData"