Strategy & marketing : a case approach

Author(s)

• Simmonds, Kenneth

Bibliographic Information

Strategy & marketing : a case approach

Kenneth Simmonds (editor)

P. Allan, 1982

• pbk.

Other Title

Strategy and marketing

Details

• NCID: BA18553455
• ISBN:
  • 0860035166
  • 0860036154
• LCCN: 82134501
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford [Oxfordshire]
• Pages/Volumes: xiii, 321 p.
• Size: 30 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Case studies
  • LCSH : Marketing -- Great Britain -- Case studies