Dynamics of competitive strategy

著者

• Smith, Ken G.
• Grimm, Curtis M.
• Gannon, Martin J.

書誌事項

Dynamics of competitive strategy

Ken G. Smith, Curtis M. Grimm, Martin J. Gannon

Sage Publications, c1992

• : hard
• : pbk.

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This book focuses on the actions and reactions of companies as they interact with one another and strive for advantage. Using actual data and case studies from the highly competitive airline, high technology, insurance and banking industries, the authors develop an original communication-information model which provides an effective method to explain, measure and even predict the ways in which firms compete in the marketplace. The theoretical contributions presented are backed up by a wealth of data, case studies, examples and illustrations.

目次

Preface The Beginning of a Research Agenda, 1984 A Communication-Information Theory of Competitive Interaction A Methodology for Studying Competitive Actions and Responses Firm Reputation and Rivalry Competitive Actions and Rivalry Responders and Rivalry Industry Environments and Rivalry Competitive Moves, Responses and Organizational Performance An Alternative Perspective on Rivalry Avoiding Wars with Competitors Summarizing and Integrating the Results

「Nielsen BookData」 より

• NII書誌ID(NCID): BA18555756
• ISBN:
  • 0803943709
  • 0803943717
• LCCN: 92019516
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Newbury Park, Calif.
• ページ数/冊数: xv, 211 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HD41
  • DC20 : 658.4/012
• 件名:
  • LCSH : Competition
  • LCSH : Strategic planning