Cases in marketing management and strategy

Author(s)

• Blackwell, Roger D.
• Johnston, Wesley J.
• Talarzyk, W. Wayne

Bibliographic Information

Cases in marketing management and strategy

Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk

Dryden Press, c1985

• pbk.

• NCID: BA18560563
• ISBN:
  • 0030604095
• LCCN: 84010203
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: x, 555 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Case studies