Readings and cases in basic marketing

Author(s)

• McCarthy, E. Jerome (Edmund Jerome)
• Grashof, John F.
• Brogowicz, Andrew A.

Bibliographic Information

Readings and cases in basic marketing

edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz

（The Irwin series in marketing）

R.D. Irwin, 1984

4th ed

• pbk.

Other Title

Basic marketing

Note

Rev. ed. of: Readings in basic marketing. 3rd ed. 1981

"To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p

Includes bibliographies

Details

• NCID: BA18560880
• ISBN:
  • 0256031312
• LCCN: 83082969
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xiii, 387 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Case studies
• Parent Bibliography ID:
  • BA0019742X