Readings and cases in basic marketing
Author(s)
Bibliographic Information
Readings and cases in basic marketing
(The Irwin series in marketing)
R.D. Irwin, 1984
4th ed
- pbk.
- Other Title
-
Basic marketing
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Note
Rev. ed. of: Readings in basic marketing. 3rd ed. 1981
"To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p
Includes bibliographies