The marketing of financial services : a book of cases

Author(s)

• Capon, Noel

Bibliographic Information

The marketing of financial services : a book of cases

Noel Capon

Prentice Hall, c1992

Details

• NCID: BA18565330
• ISBN:
  • 0131162942
• LCCN: 91020205
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xii, 675 p.
• Size: 25 cm
• Classification:
  • LCC : HG181
  • DC20 : 332.1/068/8
• Subject Headings:
  • LCSH : Financial services industry -- United States -- Marketing -- Case studies