Social indicators and marketing : selected papers from the two Social Indicators Conferences of the American Marketing Association, Public Policy and Issues Division, Washington, D.C., 1972 and 1973

著者

• Social Indicators Conference
• Clewett, Robert Lancelot
• Olson, Jerry C. (Jerry Corrie)
• American Marketing Association. Public Policy and Issues Division

書誌事項

Social indicators and marketing : selected papers from the two Social Indicators Conferences of the American Marketing Association, Public Policy and Issues Division, Washington, D.C., 1972 and 1973

Edited by: Robert L. Clewett [and] Jerry C. Olson

American Marketing Association, [1974]

注記

Bibliography: p. 183-190

詳細情報

• NII書誌ID(NCID): BA18568383
• LCCN: 74078359
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: [Washington]
• ページ数/冊数: xii, 193 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HN25
  • DC : 300/.7/2
• 件名:
  • LCSH : Social indicators -- Congresses
  • LCSH : Industry -- Social aspects -- Congresses
  • LCSH : Marketing -- Congresses